category-design

Become the Category King by creating new markets instead of competing in existing ones

| Source | Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) | | Experts | Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney | | Core Principle | "Companies that design and dominate new categories capture 76% of the total market value. Being better isn't enough—you must be different." |

| Structures analysis frameworks | Strategic priorities | | Synthesizes market data | Competitive positioning | | Identifies opportunities | Resource allocation | | Creates strategic options | Final strategy selection | | Suggests implementation approaches | Execution decisions |

通过创造新市场而不是在现有市场中竞争来成为品类之王 使用时机： **推出一家与现有品类不完全相符的公司或产品**； **陷入商品竞争**，您需要将功能与竞争对手进行比较； **当“更好”不起作用时，重新定义您的市场地位**； **计划重大市场公告**或产品发布； **通过创造净新需求而不是争夺前...来逃避价格压力** 来源：guia-matthieu/clawfu-skills。