jobs-to-be-done

Purpose Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, validate product ideas, and ensure your solution addresses real motivations—not just surface-level feature requests.

This is not a survey—it's a structured lens for understanding why customers "hire" your product and what would make them "fire" it.

The Jobs-to-be-Done Framework Influenced by Clayton Christensen and the Value Proposition Canvas (Osterwalder), JTBD breaks customer needs into three categories:

Систематически изучайте, чего клиенты пытаются достичь (функциональная, социальная, эмоциональная работа), какие трудности они испытывают и какие выгоды ищут. Используйте эту структуру, чтобы выявить неудовлетворенные потребности. Источник: deanpeters/product-manager-skills.