jobs-to-be-done

SKILL.md

Purpose Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, validate product ideas, and ensure your solution addresses real motivations—not just surface-level feature requests.

This is not a survey—it's a structured lens for understanding why customers "hire" your product and what would make them "fire" it.

The Jobs-to-be-Done Framework Influenced by Clayton Christensen and the Value Proposition Canvas (Osterwalder), JTBD breaks customer needs into three categories:

顧客が達成しようとしているもの (機能的、社会的、感情的な仕事)、顧客が経験している苦痛、求めている利益を体系的に調査します。このフレームワークを使用して、満たされていないニーズを明らかにします。 ソース: deanpeters/product-manager-skills。

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