jobs-to-be-done

SKILL.md

Purpose Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, validate product ideas, and ensure your solution addresses real motivations—not just surface-level feature requests.

This is not a survey—it's a structured lens for understanding why customers "hire" your product and what would make them "fire" it.

The Jobs-to-be-Done Framework Influenced by Clayton Christensen and the Value Proposition Canvas (Osterwalder), JTBD breaks customer needs into three categories:

고객이 성취하려고 하는 것(기능적, 사회적, 정서적 직업), 고객이 경험하는 고통, 고객이 추구하는 이익을 체계적으로 탐색합니다. 이 프레임워크를 사용하여 충족되지 않은 요구 사항을 찾아보세요. 출처: deanpeters/product-manager-skills.

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