customer-journey-map

SKILL.md

Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align cross-functional teams, and systematically improve the customer experience to achieve business objectives.

This is not a user flow diagram—it's a strategic artifact that combines customer empathy with business metrics to drive actionable improvements.

The Customer Journey Mapping Framework Adapted from NNGroup's framework and Carnegie Mellon's PM curriculum, a customer journey map documents:

認知度からロイヤルティまでのすべての段階で顧客がどのようにブランドと対話するかを視覚化し、顧客の行動、タッチポイント、感情、KPIを文書化する包括的なカスタマー ジャーニー マップを作成します。 ソース: deanpeters/product-manager-skills。

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