| # | Criterion | What to Look For |
| 1 | Ranking Emphasis | "best", "top", "#1", superlatives, leadership claims | | 2 | User Intent | Direct answers, addresses specific needs, solves problems | | 3 | Competitive Diff | Unique advantages, "unlike others", differentiators | | 4 | Social Proof | Stats, testimonials, reviews, customer counts, ratings |
| 5 | Narrative | Engaging flow, persuasive language, compelling story | | 6 | Authority | Expert tone, credentials, specific knowledge, confidence | | 7 | USPs | Clear unique value, what makes it special | | 8 | Urgency | Time limits, scarcity, "now", limited availability | | 9 | Scannable | Headers, bullets, short paragraphs, clear structure |