monetizing-innovation

SKILL.md

Monetizing Innovation is a framework for designing products that customers need, value, AND are willing to pay for. The core insight: price is not a number you slap on at the end — it's a measure of value that should guide what you build from the start.

The key shift: Move from "build the product, then figure out pricing" to "understand willingness to pay, then design the product around it."

72% of innovations fail from a monetization perspective — not because the product is bad, but because companies never validated that customers would actually pay for it.

Úselo cuando se le pregunte sobre "estrategia de precios", "disposición a pagar", "métrica de valor", "niveles de empaque", "bueno, mejor, mejor precio", "precio de suscripción versus uso" o "precio antes que producto". Ayuda a diseñar productos por los que los clientes pagarán y a elegir modelos de precios que capturen valor. Basado en el marco Monetización de la innovación de Madhavan Ramanujam de Simon-Kucher. Fuente: wdavidturner/product-skills.

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