brand-messaging-architecture

SKILL.md

Quick reference for developing brand messaging, value propositions, and brand pillars using established methodologies from leading strategists.

"A brand is not what you say it is. It's what THEY say it is." — Marty Neumeier

| Positioning | Strategic foundation for perception | "Why choose us?" | Internal | | Messaging | Content and narratives communicating positioning | "What do we say?" | External | | Value Proposition | Promise of value delivered to customers | "What do I get?" | External |

Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS. Source: mike-coulbourn/claude-vibes.

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