brand-messaging-architecture

SKILL.md

Quick reference for developing brand messaging, value propositions, and brand pillars using established methodologies from leading strategists.

"A brand is not what you say it is. It's what THEY say it is." — Marty Neumeier

| Positioning | Strategic foundation for perception | "Why choose us?" | Internal | | Messaging | Content and narratives communicating positioning | "What do we say?" | External | | Value Proposition | Promise of value delivered to customers | "What do I get?" | External |

提供品牌訊息架構、價值主張和品牌支柱開發框架，包括 Peep Laja 的訊息層、Osterwalder 的價值主張畫布、Geoffrey Moore 定位模板、April Dunford 的五個組件、StoryBrand SB7、Andy Raskin 的策略敘事、Messaging House 和 MECLABS 品質測試。在訊息傳遞框架開發、價值主張創建和品牌支柱定義過程中自動啟動。在討論訊息傳遞架構、價值主張、品牌支柱、訊息層、訊息傳遞室、訊息傳遞層次結構、電梯推廣、Peep Laja、Geoffrey Moore、April Dunford、StoryBrand、Andy Raskin 或 MECLABS 時使用。 來源：mike-coulbourn/claude-vibes。

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