brand-messaging-architecture

SKILL.md

Quick reference for developing brand messaging, value propositions, and brand pillars using established methodologies from leading strategists.

"A brand is not what you say it is. It's what THEY say it is." — Marty Neumeier

| Positioning | Strategic foundation for perception | "Why choose us?" | Internal | | Messaging | Content and narratives communicating positioning | "What do we say?" | External | | Value Proposition | Promise of value delivered to customers | "What do I get?" | External |

提供品牌消息架构、价值主张和品牌支柱开发框架，包括 Peep Laja 的消息层、Osterwalder 的价值主张画布、Geoffrey Moore 定位模板、April Dunford 的五个组件、StoryBrand SB7、Andy Raskin 的战略叙述、Messaging House 和 MECLABS 质量测试。在消息传递框架开发、价值主张创建和品牌支柱定义过程中自动激活。在讨论消息传递架构、价值主张、品牌支柱、消息层、消息传递室、消息传递层次结构、电梯推介、Peep Laja、Geoffrey Moore、April Dunford、StoryBrand、Andy Raskin 或 MECLABS 时使用。 来源：mike-coulbourn/claude-vibes。

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