product-led-seo

SKILL.md

Product-Led SEO is a framework that treats SEO as a product discipline, not just a marketing tactic. The core insight: SEO success comes from building products that serve searcher intent, not from creating content optimized for keywords.

The traditional approach to SEO is "find keywords, write content, build links." Product-Led SEO asks: "What is the user searching for, and what product experience will satisfy that search?"

This framework was developed by Eli Schwartz, who helped companies like Zapier, Tinder, Quora, and SurveyMonkey build SEO strategies that generated hundreds of millions in revenue. The key shift: Move from "How do we rank for this keyword?" to "What product does this searcher need?"

当被要求“以产品为主导的 SEO”、“程序化 SEO”、“构建程序化页面”、“产品的有机获取”、“决定 SEO 是否值得”或“优化 AI 搜索”时使用。帮助评估 SEO 是否适合您的商业模式以及如何将其作为产品而不仅仅是营销。以产品为主导的 SEO 框架（由 Eli Schwartz 创建）将 SEO 视为为搜索用户构建产品。 来源：pmprompt/claude-plugin-product-management。

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