email-marketing

Guides email marketing strategy for AI/SaaS products. Email ROI $36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.

当用户想要规划电子邮件营销、EDM、时事通讯策略或电子邮件送达率时。当用户提到“电子邮件营销”、“EDM”、“时事通讯”、“SPF”、“DKIM”、“DMARC”、“电子邮件送达率”、“电子邮件内容策略”、“电子邮件营销活动”、“时事通讯策略”、“电子邮件自动化”或“冷电子邮件”时也可使用。 来源：kostja94/marketing-skills。