Guides email marketing strategy for AI/SaaS products. Email ROI $36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.
Quando l'utente desidera pianificare l'email marketing, l'EDM, la strategia della newsletter o la consegna della posta elettronica. Da utilizzare anche quando l'utente menziona "email marketing", "EDM", "newsletter", "SPF", "DKIM", "DMARC", "recapitabilità delle email", "strategia dei contenuti email", "campagne email", "strategia delle newsletter", "automazione della posta elettronica" o "email fredde". Fonte: kostja94/marketing-skills.