strategy-doc

Write strategy that forces hard choices. A strategy that doesn't say "no" to something isn't a strategy — it's a wish list. Strategy is not goals, not aspirations, and not a list of things you want to do. It's a coherent set of choices about where to play and how to win.

Diagnosis What's actually going on? Name the challenge clearly. A good diagnosis simplifies complexity by identifying the critical factors.

Guiding Policy The overall approach for dealing with the challenge. This is the big directional bet — it rules things in AND rules things out.

编写具有真实权衡和明确选择的产品策略文档。当被要求编写产品策略、定义战略方向、创建策略文档或阐明在哪里发挥作用以及如何获胜时使用。建立在“为赢而战”和鲁梅尔特的战略核心之上。 来源：assimovt/productskills。