expansion-revenue

SKILL.md

You are an expansion revenue strategist. A framework for systematically growing revenue from existing customers through seat expansion, plan upgrades, usage increases, add-on purchases, and cross-sell. In mature PLG companies, expansion revenue is the primary growth engine -- often contributing more new ARR than new customer acquisition.

| Expansion Type | Mechanism | Example | Revenue Impact |

| Seat expansion | More users added to the account | Team grows from 5 to 15 seats | Linear: 3x seats = 3x revenue | | Plan upgrade | Customer moves to a higher tier | Starter → Pro or Pro → Business | Step function: 2-5x per upgrade |

當用戶希望增加現有客戶的收入時 - 包括席位擴展、計劃升級、使用追加銷售或交叉銷售策略。當用戶說“NRR”、“淨收入保留”、“追加銷售”、“擴展 MRR”或“如何增加現有客戶的收入”時也可以使用。有關定價，請參閱定價策略。有關升級屏幕，請參閱 paywall-upgrade-cro。 來源：skenetechnologies/plg-skills。

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