date-marketing-diagnostic-framework

The DATE framework moves teams away from "copy-paste" marketing playbooks and toward a diagnostician's approach. Instead of applying generic tactics, use this process to identify exactly where your funnel is broken and how to "zig" where competitors "zag."

Diagnose the Actual Problem Before hiring or spending, audit your funnel to identify the specific bottleneck.

Analyze Competitors' Approaches Evaluate what others in your space are doing—not to copy them, but to identify the "sea of sameness."

一個四步驟診斷框架，用於識別特定的成長瓶頸並制定差異化的市場策略。當您目前的行銷「劇本」無法增加收入、準備新產品發佈時或選擇先聘用哪位行銷主管（品牌、需求產生或產品行銷）時，請使用此方法。 來源：samarv/shanon。