positioning-messaging

Produce a Positioning & Messaging Pack in Markdown (in-chat; or as files if requested):

1) Context snapshot (decision, ICP, use case, surfaces, constraints) 2) Positioning brief (category + “against” alternative + differentiation + proof + tradeoffs) 3) Messaging hierarchy (core message + 3 pillars + proof points + objections) 4) Copy set (one-liner, elevator pitch, tagline options, homepage hero headline/subhead, CTA suggestions)

5) Consistency enablement (“say this / not that”, internal script, sales talk track) 6) Validation plan (how to test for understanding + recall; next iteration loop) 7) Risks / Open questions / Next steps (always included)

建立定位和訊息傳遞套件（定位聲明、訊息傳遞層次結構、價值主張、口號/標題、文案集、驗證計畫）。用於定位、訊息傳遞、價值支撐、標語、主頁英雄、一句台詞、電梯間距和新聞模式匹配。 來源：liqiongyu/lenny_skills_plus。