positioning-messaging

Produce a Positioning & Messaging Pack in Markdown (in-chat; or as files if requested):

1) Context snapshot (decision, ICP, use case, surfaces, constraints) 2) Positioning brief (category + “against” alternative + differentiation + proof + tradeoffs) 3) Messaging hierarchy (core message + 3 pillars + proof points + objections) 4) Copy set (one-liner, elevator pitch, tagline options, homepage hero headline/subhead, CTA suggestions)

5) Consistency enablement (“say this / not that”, internal script, sales talk track) 6) Validation plan (how to test for understanding + recall; next iteration loop) 7) Risks / Open questions / Next steps (always included)

포지셔닝 및 메시징 팩(포지셔닝 설명, 메시징 계층 구조, 가치 제안, 태그라인/헤드라인, 사본 세트, 검증 계획)을 만듭니다. 포지셔닝, 메시징, 가치 제안, 태그라인, 홈페이지 히어로, 한 줄짜리, 엘리베이터 피치 및 언론 패턴 일치에 사용합니다. 출처: liqiongyu/lenny_skills_plus.