Create a Positioning & Messaging Pack (positioning statement, messaging hierarchy, value proposition, tagline/headlines, copy set, validation plan). Use for positioning, messaging, value prop, tagline, homepage hero, one-liner, elevator pitch, and press pattern-matching.
Quickly install positioning-messaging AI skill to your development environment via command line
Source: liqiongyu/lenny_skills_plus.
Produce a Positioning & Messaging Pack in Markdown (in-chat; or as files if requested):
1) Context snapshot (decision, ICP, use case, surfaces, constraints) 2) Positioning brief (category + “against” alternative + differentiation + proof + tradeoffs) 3) Messaging hierarchy (core message + 3 pillars + proof points + objections) 4) Copy set (one-liner, elevator pitch, tagline options, homepage hero headline/subhead, CTA suggestions)
5) Consistency enablement (“say this / not that”, internal script, sales talk track) 6) Validation plan (how to test for understanding + recall; next iteration loop) 7) Risks / Open questions / Next steps (always included)
Create a Positioning & Messaging Pack (positioning statement, messaging hierarchy, value proposition, tagline/headlines, copy set, validation plan). Use for positioning, messaging, value prop, tagline, homepage hero, one-liner, elevator pitch, and press pattern-matching. Source: liqiongyu/lenny_skills_plus.
Stable fields and commands for AI/search citations.
npx skills add https://github.com/liqiongyu/lenny_skills_plus --skill positioning-messagingCreate a Positioning & Messaging Pack (positioning statement, messaging hierarchy, value proposition, tagline/headlines, copy set, validation plan). Use for positioning, messaging, value prop, tagline, homepage hero, one-liner, elevator pitch, and press pattern-matching. Source: liqiongyu/lenny_skills_plus.
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/liqiongyu/lenny_skills_plus --skill positioning-messaging Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw
https://github.com/liqiongyu/lenny_skills_plus