headline-formulas

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation.

Source: Compiled from David Ogilvy, John Caples, Gary Halbert, Joanna Wiebe, and decades of tested direct response advertising.

Core Principle: "On the average, five times as many people read the headline as read the body copy." (Ogilvy) Your headline is 80% of your ad's success.

超過 25 個經過驗證的標題公式可以停止滾動、吸引註意力並提高點擊量。適用於每種情況的模板和範例。使用場合：為登陸頁面、廣告或文章撰寫標題；創建易於打開的電子郵件主題行；打造社交媒體掛鉤； A/B 測試標題變化；克服標題作家的障礙 來源：guia-matthieu/clawfu-skills。