positioning-statement

Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product strategy, guide messaging, or test if your value proposition is crisp and defensible.

This is not a tagline or elevator pitch—it's a strategic clarity tool that forces you to make hard choices about target, need, and differentiation.

The Geoffrey Moore Framework From Crossing the Chasm, Moore's framework splits positioning into two parts:

Crea una dichiarazione di posizionamento in stile Geoffrey Moore che articoli chiaramente a chi serve il tuo prodotto, a quali esigenze risponde, come è classificato, quali vantaggi offre e come differisce da tutti gli altri. Fonte: deanpeters/product-manager-skills.