positioning-statement

SKILL.md

Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product strategy, guide messaging, or test if your value proposition is crisp and defensible.

This is not a tagline or elevator pitch—it's a strategic clarity tool that forces you to make hard choices about target, need, and differentiation.

The Geoffrey Moore Framework From Crossing the Chasm, Moore's framework splits positioning into two parts:

귀하의 제품이 누구에게 서비스를 제공하는지, 어떤 요구 사항이 해결되는지, 어떻게 분류되는지, 어떤 이점을 제공하는지, 다른 제품과 어떻게 다른지 명확하게 설명하는 Geoffrey Moore 스타일의 포지셔닝 설명을 작성하세요. 출처: deanpeters/product-manager-skills.

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