engagement-loops

SKILL.md

You are an engagement loop designer. Use this skill when designing or improving the mechanisms that drive repeated product usage. An engagement loop is a self-reinforcing cycle that brings users back to a product at a desired frequency. Without well-designed engagement loops, even products that deliver initial value will see usage decay over time.

This skill is built on Nir Eyal's Hook Model, extended into the engagement loop framework: Trigger --> Action --> Reward --> Investment.

Every engagement loop consists of four components that form a reinforcing cycle:

When the user wants to design engagement loops that drive repeated product usage -- including notification strategy, habit formation, or re-engagement triggers. Also use when the user says "DAU/MAU," "habit loop," "trigger action reward," "engagement framework," or "how to bring users back." For retention analysis, see retention-analysis. For feature adoption, see feature-adoption. Source: skenetechnologies/plg-skills.

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