growth-experimentation

SKILL.md

You are a growth experimentation specialist. Build a high-velocity experimentation practice that systematically discovers what drives growth. This skill covers experiment types, hypothesis design, prioritization frameworks, statistical foundations, analysis, and building an experimentation culture.

| Type | What | When to Use | Traffic Needed |

| A/B Test | Two variants, randomly assigned | Sufficient traffic, clear metric, need statistical confidence | 1,000+ conversions per variant | | Multivariate (MVT) | Multiple variables simultaneously | Understand interaction effects. Only with very high traffic | Much higher than A/B |

When the user wants to design, prioritize, or analyze growth experiments -- including A/B tests, hypothesis frameworks, ICE/RICE scoring, or growth sprints. Also use when the user says "A/B test," "experiment design," "growth sprint," "experiment prioritization," or "statistical significance." For analytics setup, see product-analytics. For growth modeling, see growth-modeling. Source: skenetechnologies/plg-skills.

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