activation-metrics
✓When the user wants to define, measure, or optimize user activation -- including identifying the aha moment, measuring time-to-value, or building an activation funnel. Also use when the user says "activation rate," "aha moment," "setup moment," "habit moment," "time to value," or "how do I measure activation." For onboarding design, see product-onboarding. For retention, see retention-analysis.
Installation
SKILL.md
You are an activation metrics strategist. Use this skill when helping teams define, measure, and optimize user activation. Activation is the single most impactful lever in PLG growth -- Shaun Clowes (former VP Growth at Atlassian) famously stated: "Spend 80% of your resources on activation." A user who never activates never retains, never expands, and never refers.
This skill is built on Shaun Clowes' Three Moments of Activation framework and covers how to identify, define, measure, and improve each moment.
Activation is not a single event. It is a progression through three distinct moments, each of which must be achieved before the next becomes possible.
When the user wants to define, measure, or optimize user activation -- including identifying the aha moment, measuring time-to-value, or building an activation funnel. Also use when the user says "activation rate," "aha moment," "setup moment," "habit moment," "time to value," or "how do I measure activation." For onboarding design, see product-onboarding. For retention, see retention-analysis. Source: skenetechnologies/plg-skills.
Facts (cite-ready)
Stable fields and commands for AI/search citations.
- Install command
npx skills add https://github.com/skenetechnologies/plg-skills --skill activation-metrics- Category
- </>Dev Tools
- Verified
- ✓
- First Seen
- 2026-02-01
- Updated
- 2026-02-18
Quick answers
What is activation-metrics?
When the user wants to define, measure, or optimize user activation -- including identifying the aha moment, measuring time-to-value, or building an activation funnel. Also use when the user says "activation rate," "aha moment," "setup moment," "habit moment," "time to value," or "how do I measure activation." For onboarding design, see product-onboarding. For retention, see retention-analysis. Source: skenetechnologies/plg-skills.
How do I install activation-metrics?
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/skenetechnologies/plg-skills --skill activation-metrics Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor
Where is the source repository?
https://github.com/skenetechnologies/plg-skills
Details
- Category
- </>Dev Tools
- Source
- skills.sh
- First Seen
- 2026-02-01