founder-sales
✓Help founders close their first customers and build repeatable sales processes. Use when someone is doing founder-led sales, trying to get their first customers, writing cold outreach, running early sales calls, or asking when to hire their first salesperson.
Installation
SKILL.md
Help the user close early customers and codify a repeatable sales process using insights from 16 product leaders.
Jen Abel: "Founder led sales is really that first milestone... the founder is the product." In early stages, the founder's novel insight and subject matter expertise are the primary drivers of interest. Leverage your status as founder to gain market access. Use your ability to see "budding moments" in conversations to refine the product vision.
April Dunford: "40 to 60% of B2B purchase processes end in no decision... they couldn't figure out how to make a choice confidently." Focus on helping buyers make a choice confidently rather than just pitching features. Act as a guide to help them navigate the market. "No decision" is the safest path for overwhelmed buyers.
Facts (cite-ready)
Stable fields and commands for AI/search citations.
- Install command
npx skills add https://github.com/refoundai/lenny-skills --skill founder-sales- Source
- refoundai/lenny-skills
- Category
- $Marketing
- Verified
- ✓
- First Seen
- 2026-02-01
- Updated
- 2026-02-18
Quick answers
What is founder-sales?
Help founders close their first customers and build repeatable sales processes. Use when someone is doing founder-led sales, trying to get their first customers, writing cold outreach, running early sales calls, or asking when to hire their first salesperson. Source: refoundai/lenny-skills.
How do I install founder-sales?
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/refoundai/lenny-skills --skill founder-sales Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor
Where is the source repository?
https://github.com/refoundai/lenny-skills
Details
- Category
- $Marketing
- Source
- skills.sh
- First Seen
- 2026-02-01