Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs 90% less than paid acquisition with 3.2x higher customer LTV. Indie Hackers delivers 23% conversion vs Product Hunt 3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see cold-start-strategy. For indie hacker strategy (first 100 users, Build in Public...
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." Source: kostja94/marketing-skills.