Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs 90% less than paid acquisition with 3.2x higher customer LTV. Indie Hackers delivers 23% conversion vs Product Hunt 3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see cold-start-strategy. For indie hacker strategy (first 100 users, Build in Public...
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
사용자가 포럼, 커뮤니티를 통해 홍보하거나 사용자를 커뮤니티에 가입하도록 초대하려는 경우. 또한 사용자가 "포럼 프로모션", "인디 해커", "해커 뉴스", "커뮤니티 성장", "Discord 프로모션", "버티컬 커뮤니티", "브랜드 백과사전", "위키피디아", "Quora", "Reddit 커뮤니티", "커뮤니티 구축", "포럼 마케팅" 또는 "커뮤니티 초대"를 언급할 때도 사용합니다. 출처: kostja94/marketing-skills.