Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Platform-specific execution: Web: google-ads, meta-ads, linkedin-ads, reddit-ads, tiktok-ads. App: app-ads. TV/Streaming: ctv-ads.
当用户想要规划付费广告策略、分配广告预算或选择付费渠道时。当用户提及“付费广告”、“付费媒体”、“PPC”、“SEM”、“网络广告”、“应用广告”、“电视广告”、“CTV”、“户外广告”、“横幅广告”、“广告网络”、“广告联盟”、“Taaft 广告”、“Shopify 应用商店广告”、“Google Ads”、“元广告”、“PMF 测试”、“PMF 验证”、“测试产品与广告的市场契合度”时也可使用。 “广告支出”、“广告预算”、“广告支出回报率”、“付费获取”、“质量得分”或“广告与页面的对齐方式”。 来源:kostja94/marketing-skills。