integrated-marketing

Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve 25% higher marketing ROI; optimized channel mixes outperform by 27% in acquisition efficiency.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

| Program | High-level strategy; collection of channels to achieve a discrete goal | Thought leadership program, lifecycle program, loyalty program | | Channel | Specific medium/platform for communication | Email, LinkedIn, SEO, paid ads, events |

当用户想要规划整合营销、协调渠道或澄清计划、渠道和活动时。当用户提到“IMC”、“整合营销”、“渠道组合”、“营销计划”、“PESO 模型”、“整合营销传播”、“全渠道营销”、“渠道策略”、“营销组合”或“跨渠道营销活动”时也可使用。 来源：kostja94/marketing-skills。