Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality. For indie hacker context (first 100 users, Build in Public, Pieter Levels tactics), see indie-hacker-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and positioning.
当用户想要计划冷启动、获得第一批用户或以零吸引力推出新产品时。当用户提及“冷启动”、“冷启动问题”、“第一批用户”、“种子用户”、“寻找用户”、“寻找早期用户”、“Fiverr Upwork”、“评论推广”、“Twitter 搜索用户”、“产品发布策略”、“0 到 1 增长”、“早期获取”、“启动渠道”、“获得第一批客户”、“Product Hunt 发布”、“AppSumo”、“LTD”时也可使用。 “独立黑客”、“引导”或“独立创始人”。 来源:kostja94/marketing-skills。