product-led-growth

SKILL.md

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, activation, retention, and monetization. Instead of relying on sales to close deals before users can try the product, PLG lets users experience value first and buy later.

The core insight: In PLG, the product does the selling. Users sign up, experience value through self-serve, and either convert themselves or become qualified leads for sales.

PLG is fundamentally Data-Led Growth (DLG). When you give away a free product, you get two things in exchange: broader reach (lower barrier to entry) and usage data that tells you which features correlate with conversion and retention. Without this data foundation, you're giving away your product for nothing.

當被問及“產品主導的增長”、“PLG 策略”、“自助增長”、“免費增值模式”、“免費試用設計”、“產品主導的銷售”、“PQL”或“自下而上的增長”時使用。幫助設計和優化以產品為主導的增長動作，其中產品推動獲取、激活和貨幣化。基於 Elena Verna 和 Hila Qu 的框架。 來源：wdavidturner/product-skills。

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