bar-test-positioning

A role-play exercise to ensure positioning statements sound like human conversation rather than corporate jargon. If you can't explain what you do to a friend at a bar, you have a positioning problem.

Core principle: Positioning must be colloquial enough to say to a friend.

| "Turns your iPad into a cash register" | "Leverages tablet hardware for merchant transactions" | | "Notes that write themselves" | "AI-powered documentation solution" | | "Your company's search engine" | "Enterprise knowledge management platform" |

Используйте после составления заявления о позиционировании, перед написанием текста веб-сайта или когда маркетинговый язык звучит корпоративно, а не по-человечески. Источник: coowoolf/insighthunt-skills.