bar-test-positioning

SKILL.md

A role-play exercise to ensure positioning statements sound like human conversation rather than corporate jargon. If you can't explain what you do to a friend at a bar, you have a positioning problem.

Core principle: Positioning must be colloquial enough to say to a friend.

| "Turns your iPad into a cash register" | "Leverages tablet hardware for merchant transactions" | | "Notes that write themselves" | "AI-powered documentation solution" | | "Your company's search engine" | "Enterprise knowledge management platform" |

ポジショニングステートメントの草案を作成した後、Web サイトのコピーを作成する前、またはマーケティング用語が人間的ではなく企業的に聞こえる場合に使用します。 ソース: coowoolf/insighthunt-skills。

原文を見る