experiment-design

Design experiments that actually prove something. Most A/B tests fail because they test vague ideas, run too short, or peek at results. A well-designed experiment has a clear hypothesis, adequate power, and a pre-committed analysis plan.

Every experiment starts with a written hypothesis before any work begins:

"If we [make this specific change] for [this audience], then [this metric] will [change in this direction] by [this amount], because [this reason based on evidence]."

適切な方法論を使用して、仮説に基づいた実験と A/B テストを設計します。 A/B テストの設計、仮説の検証、実験の計画、または製品変更のテストの設定を求められた場合に使用します。仮説の書き方、サンプルサイズ、よくある間違いについて説明します。 ソース: assimovt/productskills。