Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.
Offer exclusives, pitched one at a time Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.
Follow the prep-target-pitch framework Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach.
Aiuta gli utenti a costruire relazioni con i giornalisti e ottenere copertura stampa. Da utilizzare quando qualcuno presenta ai giornalisti, si prepara per la sensibilizzazione dei media, cerca di ottenere copertura dalla stampa o gestisce i rapporti in corso con i giornalisti. Fonte: refoundai/lenny-skills.