hooked-model

SKILL.md

The Hooked Model is a framework for building products that create unprompted user engagement. The core insight: habit-forming products connect to internal triggers through a repeating cycle of trigger, action, reward, and investment.

When a product becomes a habit, users engage without external prompts. They don't need ads, emails, or notifications to come back. They return because the product has become their automatic response to an internal trigger like boredom, loneliness, uncertainty, or FOMO.

The key shift: Move from asking "How do we get users to open the app?" to asking "What internal trigger do we want to own, and how do we become the automatic response to it?"

Use when asked to "build habit-forming products", "Hooked model", "trigger action reward investment", "create sticky behavior loops", or "design habit loops". Helps design products that form unprompted user habits. The Hooked Model (created by Nir Eyal) explains how products create habits through Trigger, Action, Variable Reward, and Investment. Source: pmprompt/claude-plugin-product-management.

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