·tagline-creation-strategies
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tagline-creation-strategies

mike-coulbourn/claude-vibes

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra.

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Installation

$npx skills add https://github.com/mike-coulbourn/claude-vibes --skill tagline-creation-strategies

SKILL.md

Quick reference for creating memorable, strategic taglines using proven methodologies from expert copywriters and brand strategists.

"Your brand isn't what you say it is. It's what they say it is." — Marty Neumeier

| Type | Purpose | Audience | Example (Nike) |

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra. Source: mike-coulbourn/claude-vibes.

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Facts (cite-ready)

Stable fields and commands for AI/search citations.

Install command
npx skills add https://github.com/mike-coulbourn/claude-vibes --skill tagline-creation-strategies
Category
</>Dev Tools
Verified
First Seen
2026-02-17
Updated
2026-02-18

Quick answers

What is tagline-creation-strategies?

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra. Source: mike-coulbourn/claude-vibes.

How do I install tagline-creation-strategies?

Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/mike-coulbourn/claude-vibes --skill tagline-creation-strategies Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor

Where is the source repository?

https://github.com/mike-coulbourn/claude-vibes