golden-circle-purpose

SKILL.md

Quick reference for purpose-driven brand building using Simon Sinek's Golden Circle methodology and complementary frameworks from Jim Collins, David Aaker, and Marty Neumeier.

"People don't buy what you do, they buy WHY you do it." — Simon Sinek

| WHY | Purpose, cause, belief — why you exist | Limbic (emotions, decisions) | | HOW | Unique approach, values, differentiators | Limbic (emotions, decisions) | | WHAT | Products, services, tangible proof | Neocortex (rational thought) |

Provides purpose-driven branding frameworks, WHY discovery processes, and templates for articulating brand purpose, mission, and vision. Auto-activates during purpose definition, Golden Circle methodology, mission/vision crafting, and WHY discovery. Use when discussing purpose, mission, vision, Simon Sinek, Golden Circle, WHY statement, hedgehog concept, purpose-driven branding, brand purpose, or purpose washing. Source: mike-coulbourn/claude-vibes.

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