brand-voice-development

SKILL.md

Quick reference for developing brand voice and verbal identity using established methodologies from leading voice strategists.

"You have the same voice all the time, but your tone changes. You might use one tone when you're out to dinner with your closest friends, and a different tone when you're in a meeting with your boss." — Mailchimp Content Style Guide

| Voice | Brand's personality expressed through language | Always consistent | | Tone | How voice adapts to different contexts | Varies by situation |

Provides brand voice and verbal identity frameworks including Bloomstein's BrandSort, Nielsen Norman Group's Four Dimensions of Tone, Aaker's Brand Personality, the "this but not that" technique, tone adaptation matrices, and voice documentation templates. Auto-activates during brand voice development, verbal identity work, and tone guidelines creation. Use when discussing brand voice, verbal identity, tone of voice, voice guidelines, brand personality traits, BrandSort, message architecture, Margot Bloomstein, Nick Parker, four dimensions of tone, this but not that, or tone matrix. Source: mike-coulbourn/claude-vibes.

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