halo-effect-psychology

SKILL.md

The Halo Effect is a cognitive bias where our overall impression of something influences how we perceive its specific attributes. First documented by psychologist Edward Thorndike in 1920, it explains why a positive experience in one area creates favorable assumptions about unrelated areas.

| Visual Design | Polished UI | "Must be high quality" | | Speed | Fast load times | "Professional team" | | Social Proof | Notable logos | "Trustworthy product" | | Pricing | Premium price | "Superior features" | | Association | Celebrity endorsement | "Desirable brand" |

The opposite also applies - one negative experience taints everything:

Apply the halo effect in product design and UX. Use when designing first impressions, brand perception, feature presentation, or understanding how one positive attribute influences perception of others. Source: flpbalada/my-opencode-config.

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