social-proof-psychology

SKILL.md

Social Proof Psychology - Building Trust Through Collective Validation

Social proof is a psychological phenomenon where people copy the actions of others when unsure how to behave. Coined by Robert Cialdini, this principle explains why "everyone else is doing it" is such a powerful motivator.

| Uncertainty | Most powerful when people feel unsure | | Similarity | Stronger when reference group is similar to observer | | Expertise | More influential when others perceived as experts | | Numbers | Effect increases with size of conforming group |

Leverage social proof principles to build trust and influence user behavior. Use when designing landing pages, adding testimonials, displaying user stats, or optimizing conversion elements with social validation. Source: flpbalada/my-opencode-config.

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