press-release

SKILL.md

Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity.

This is not a marketing artifact for launch day—it's a planning tool that asks "If we shipped this perfectly, how would we explain it to the world?"

The Amazon Working Backwards Framework Popularized by Amazon, the Working Backwards process starts with a press release and FAQ before any code is written. The press release must:

Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer va Source: deanpeters/product-manager-skills.

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