saas-revenue-growth-metrics

SKILL.md

Master revenue and retention metrics to understand SaaS business momentum, evaluate product-market fit, and make data-driven decisions about growth investments. Use this to calculate key metrics, interpret trends, identify problems early, and communicate business health to stakeholders.

This is not a business intelligence tool—it's a framework for PMs to understand which metrics matter, how to calculate them correctly, and what actions to take based on the numbers.

The "top-line" metrics that measure how much money the business generates.

Calculate and interpret revenue, retention, and growth metrics for SaaS products. Covers revenue, ARPU/ARPA, MRR/ARR, churn, NRR, expansion, and cohort analysis. Source: deanpeters/product-manager-skills.

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