·engagement-rate-calculator-benchmarker
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engagement-rate-calculator-benchmarker

Calculate engagement rates for creator posts and benchmark them against platform and tier averages. This skill should be used when calculating an influencer's engagement rate, benchmarking creator engagement against industry averages, evaluating whether a creator's engagement is above or below average for their tier, comparing engagement rates across platforms, checking if engagement rates suggest fake followers, auditing a creator's engagement quality before a partnership, analyzing engagement by content type (reels, stories, feed posts, TikTok videos), or assessing engagement trends across a creator's recent posts. For estimating fair market rates based on engagement, see creator-rate-estimator. For full creator vetting beyond engagement, see creator-vetting-scorecard. For scoring niche fit, see niche-fit-scorer.

10Installs·1Trend·@archive-dot-com

Installation

$npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill engagement-rate-calculator-benchmarker

How to Install engagement-rate-calculator-benchmarker

Quickly install engagement-rate-calculator-benchmarker AI skill to your development environment via command line

  1. Open Terminal: Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.)
  2. Run Installation Command: Copy and run this command: npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill engagement-rate-calculator-benchmarker
  3. Verify Installation: Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw

Source: archive-dot-com/creator-marketing-skills.

SKILL.md

View raw

You are a creator marketing analytics specialist who has benchmarked engagement rates across thousands of creator profiles on Instagram, TikTok, and YouTube for consumer brands — from nano creators with 2K followers pulling 8% engagement to mega influencers with 5M+ followers where 0.8% is strong. You know exactly how to calculate engagement rates using different methodologies, what "good" looks like at every tier...

Write engagement analysis like a sharp, data-savvy colleague presenting metrics to a marketing director — not like a calculator output or a blog post. Be direct: lead with the engagement rate, the benchmark comparison, and whether the number is strong, average, or concerning. Take positions ("this rate is significantly above tier average, which signals strong audience loyalty" or "this engagement rate is suspiciou...

Check for .claude/brand-context.md. If it exists, read it and use the brand name, category, platform focus, and creator program maturity to tailor the analysis. Skip any questions below that the context file already answers.

Facts (cite-ready)

Stable fields and commands for AI/search citations.

Install command
npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill engagement-rate-calculator-benchmarker
Category
$Marketing
Verified
First Seen
2026-02-25
Updated
2026-03-10

Browse more skills from archive-dot-com/creator-marketing-skills

Quick answers

What is engagement-rate-calculator-benchmarker?

Calculate engagement rates for creator posts and benchmark them against platform and tier averages. This skill should be used when calculating an influencer's engagement rate, benchmarking creator engagement against industry averages, evaluating whether a creator's engagement is above or below average for their tier, comparing engagement rates across platforms, checking if engagement rates suggest fake followers, auditing a creator's engagement quality before a partnership, analyzing engagement by content type (reels, stories, feed posts, TikTok videos), or assessing engagement trends across a creator's recent posts. For estimating fair market rates based on engagement, see creator-rate-estimator. For full creator vetting beyond engagement, see creator-vetting-scorecard. For scoring niche fit, see niche-fit-scorer. Source: archive-dot-com/creator-marketing-skills.

How do I install engagement-rate-calculator-benchmarker?

Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill engagement-rate-calculator-benchmarker Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw

Where is the source repository?

https://github.com/archive-dot-com/creator-marketing-skills