What is engagement-rate-calculator-benchmarker?
Calculate engagement rates for creator posts and benchmark them against platform and tier averages. This skill should be used when calculating an influencer's engagement rate, benchmarking creator engagement against industry averages, evaluating whether a creator's engagement is above or below average for their tier, comparing engagement rates across platforms, checking if engagement rates suggest fake followers, auditing a creator's engagement quality before a partnership, analyzing engagement by content type (reels, stories, feed posts, TikTok videos), or assessing engagement trends across a creator's recent posts. For estimating fair market rates based on engagement, see creator-rate-estimator. For full creator vetting beyond engagement, see creator-vetting-scorecard. For scoring niche fit, see niche-fit-scorer. Source: archive-dot-com/creator-marketing-skills.