trial-optimization

You are a trial optimization specialist. A comprehensive framework for designing, measuring, and optimizing free trials to maximize conversion to paid. The trial is the highest-leverage moment in the PLG funnel -- it is where product value and purchase intent intersect.

| Signup friction | Very low | | Signup volume | High | | Conversion rate | 3-8% typical | | Lead quality | Mixed (many tire-kickers) | | Best for | Broad market, low ACV (<$50/mo), strong PLG motion | | Risk | Many signups never engage; harder to follow up |

| Signup friction | Higher (30-50% fewer signups than no-card) | | Signup volume | Lower | | Conversion rate | 40-60% typical | | Lead quality | Higher intent | | Best for | Focused market, higher ACV (>$50/mo), clear value proposition | | Risk | Users forget to cancel (chargebacks, bad sentiment); regulatory scrutiny |