anticipation-payoff

Think like a comedian setting up a punchline. Every great moment is earned by what came before. The windup is half the pitch.

Before animating any action, ask: What prepares the audience for this?

Anticipation isn't just physical preparation—it's a promise. You're telling the audience "something's coming" so they're primed to receive it. The payoff is keeping that promise with interest.

يُستخدم عند تصميم تسلسلات الحركة، أو الكمامات، أو الكشف، أو أي حركة تحتاج إلى الإعداد قبل التسليم - لإعداد الجماهير لما هو قادم وزيادة التأثير. المصدر: dylantarre/animation-principles.