cognitive-fluency-psychology

SKILL.md

Cognitive fluency is the ease with which our brains process information. When something feels simple and easy to understand, our minds interpret that simplicity as a signal that it must be true, safe, or worth engaging with.

| Repeated statements feel more true | Use consistent messaging across touchpoints | | Simple fonts increase perceived truthfulness | Choose clarity over creativity in key areas | | High contrast increases credibility | Prioritize readability over aesthetics | | Familiar words feel more accurate | Use everyday language, not jargon |

The brain reduces subjective value when tasks require more mental effort:

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