retention-engagement

SKILL.md

Help the user improve retention and engagement using frameworks from 29 product leaders.

Retention is gold for subscription businesses Albert Cheng: "User retention is gold for consumer subscription companies. If you don't retain your users, then a lot of the onus is on getting them to pay on day one." Retention reduces pressure for immediate monetization and is the primary driver of subscription success.

Sarah Tavel: "The test for me, of whether you're building a product that has the ingredients to create a retentive product on a micro level, just at the user level, is that the product should get better the more you use it, and you'll have more to lose by leaving it." True retention is built when a product creates accruing benefits and mounting loss over time.

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