Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Branded | Higher CTR, conversion, purchase intent; users closer to funnel bottom | | Non-branded | Touchpoint with future users; most sites get more non-brand traffic; competition fiercer |
Lorsque l'utilisateur souhaite analyser les sources de trafic du site Web, l'attribution ou le trafic sombre. À utiliser également lorsque l'utilisateur mentionne "sources de trafic", "trafic sombre", "trafic direct", "paramètres UTM", "attribution de trafic", "attribution de canal", "optimisation d'attribution", "analyse de canal", "analyse de trafic", "diversification du trafic", "référence de trafic naturel" ou "trafic organique vs trafic payant". Source : kostja94/marketing-skills.